9 April 2020
As demand for online services continues to soar, e-commerce companies in MENA are experiencing a leap in numbers. The number of stores providing e-services for consumers in the UAE rose by 150% over the last two weeks, according to an updated list published by the Telecommunications Regulation Authority (TRA).
A study by Bain and Company launched last year found that MENA’s e-commerce market has the potential to grow 3.5 times by 2022, reaching a total market size of $28.5 billion and a penetration rate of 7% of total retail sales.
Forbes Middle East has delved into the thriving sector and surveyed some of the major players to explore the change in demand. Positive vibes have emerged, with many indicating that the industry is flourishing, with growth rates ranging from 90% to 500%. The food and beverage sector is thriving, along with mother and baby products, health and education.
Companies are also taking many precautions for safety including: working from home; securing supplies of sanitizers, gloves, and masks for their teams; sanitizing packages; and restricting payment electronic options.
Here are some of the top e-commerce performers in the region:
Courtesy of Sprii.
Online shopping destination for mums and children
Country: UAE and Saudi Arabia
Founder: Sarah Jones
Sales growth: Sprii has seen its daily sales grow by 88% in the past two weeks.
Best-selling categories: Diapering and feeding, arts and crafts, school and stationery, food processors and mixers, and outdoor play.
Increase in daily visitors: Active users have grown by 43% in the past two weeks.
Daily visits to the website: Increased by 36% in the past two weeks compared with the first two weeks of March.
Read full article here at Forbes.
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